In fairness, they have to show something

As I noted earlier this week, Alabama and Florida have been competing to avoid television coverage for their football season openers, which would require that their games be played in the peak heat of an early September day for the broadcast formerly known as the Jefferson-Pilot game of the week.

After a brief stalemate, it now appears both schools will get their way. Lincoln Financial Sports -- like JP, but with a much catchier name -- will open its conference package with the sought-after showdown between Georgia and Western Kentucky. Given the marquee value of a matchup between the defending SEC champion and some I-AA team, at least five people from outside those two states are sure to watch with rapt attention.